Brief: To tell consumers about genetically modified plants problem.
Copy: Do you know what you eat? The DNA of genetically modified plants may contain the genes of insects, animals or even viruses. These products may potentially cause harm to your health. Look for GMD free sign on the package.
I’ve just been catching up on Greenpeaces ‘a year in pictures 2011’ and below are a couple of campaigns that really stood out for me…
Action at Mattel HQ in Los Angeles - 6th July 2011Greenpeace activists dressed as “Ken” dolls hang two huge banners at Mattel headquarters….